Essex Heritage provides leadership to a coalition of stakeholders developing the Essex Coastal Scenic Byway. The 90-mile roadway links 14 coastal communities from Lynn to Salisbury and features scenic views, period architecture, historic sites and recreational opportunities. With the twin goals of preserving the byway’s intrinsic qualities and spurring investment in its infrastructure, attractions and amenities, Essex Heritage worked to secure state scenic byway designation and federal funding for a comprehensive management plan that is guiding community and regional leaders in their efforts to implement tourism-based economic development.